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    Demographics & Data

    The workforce, population, and industry data behind Harrisonburg's growth, gathered in one place. Explore the numbers site selectors and companies ask about most.

By The Numbers

A Growing, Youthful Market

Student growth at our colleges and universities has helped drive steady population growth. Keep in mind that large student populations can skew raw income and poverty figures in census data.

56,879
City of Harrisonburg population
U.S. Census
143,930
Harrisonburg MSA (City plus Rockingham County)
U.S. Census
5th
Fastest-growing city in Virginia, 2020 to 2024 (of 38 cities)
Weldon Cooper Center
33,000+
Students across four area institutions
Combined enrollment

Higher Education Enrollment

22,760
James Madison University
7,300
Blue Ridge Community College
1,870
Eastern Mennonite University
1,500
Bridgewater College
Leading Industries

Industries That Power The Valley

A diverse base built on food, manufacturing, technology, and logistics, anchored by transportation access and a skilled, university-fed workforce. Hover a panel to learn more.

Food processing and packaging line

Food Processing

The modern poultry industry began just outside Harrisonburg in 1922. Today the sector thrives with names like Farmer Focus, Cargill, Pilgrim's Pride, George's, and Perdue.

Robotic arm on an advanced manufacturing line

Advanced Manufacturing

Within a one-day drive of Boston, Atlanta, Nashville, Indianapolis, and Detroit, with low operating costs, business-friendly regulations, and a skilled workforce.

Developer working on technology and software at a computer

Technology

A growing hub for health and security IT, powered by JMU talent, a skilled professional workforce, affordable labor rates, and a climate built for innovation.

Freight trucks at a transportation and logistics facility

Transportation & Logistics

A long-established sector on Interstate 81 with rail, air, and port access, and clear room to grow into specialized manufacturing and warehousing.

Fact Sheets

Industry Cluster Fact Sheets

One-page overviews of Harrisonburg's key clusters. Click any cover to open the full fact sheet.

Major Employers

A Resilient, Diverse Base

Harrisonburg's largest employers span education, healthcare, government, food production, manufacturing, and retail, giving the local economy real stability across cycles.

Source: Virginia Works, Economic Information & Analytics, Quarterly Census of Employment and Wages (QCEW), Q3 2025.

Map of major employers across Harrisonburg, Virginia
The 50 Largest Employers
  1. James Madison University
  2. Harrisonburg City Public Schools
  3. Shenandoah Valley Organic LLC
  4. City of Harrisonburg
  5. Sentara Healthcare
  6. George's Foods
  7. Federal Mogul Vehicle Components
  8. Virginia Mennonite Retirement
  9. Aramark Campus LLC
  10. Eastern Mennonite University
  11. Walmart
  12. Tenneco Packaging
  13. Food Lion
  14. Costco
  15. Rockingham County Community Services Board
  16. LSC Communications Book LLC
  17. Brew Team VA, LLC
  18. Jersey Mike's Subs
  19. Lowe's Home Centers, Inc.
  20. McDonald's
  21. Red Lobster & The Olive Garden
  22. Martin's Food Market
  23. Blauch Brothers, Inc.
  24. Cox Automotive Corporate
  25. The Home Depot
  26. Target Corp.
  27. Owens Brockway Plastic Products
  28. Ariake U.S.A. Inc.
  29. Texas Roadhouse
  30. Napa Transportation Inc.
  31. Jenzabar Inc.
  32. DPM Hotels LLC
  33. Blue Ridge Rehabilitation & Nursing
  34. Chick-fil-A at Harrisonburg
  35. Cracker Barrel Old Country Store
  36. Harrisonburg Community Health Center
  37. Christian Light Publications Inc.
  38. Harrisonburg Honda
  39. Wood Grill Buffet
  40. Steven Toyota
  41. Kawneer Company
  42. ComSonics Inc.
  43. Rockingham Eye Physicians PC
  44. Dean Brothers, Inc.
  45. UVA Health Services Foundation
  46. U.S. Postal Service
  47. Starbucks Coffee
  48. Rockingham Mutual Ins. Corp.
  49. Harrisonburg Health & Rehabilitation Center
  50. Cargill Turkey Production
By Sector

Major Employers By Sector

Two engines drive the local economy. Switch between them to see who's making things here and who's powering everything else.

George's poultry processing plant in Harrisonburg, Virginia

Made In The Valley

From poultry processing to packaging, pharmaceuticals, and auto parts, Harrisonburg's manufacturers turn Valley resources and I-81 access into finished goods shipped nationwide.

Ariake USAFood processing, stocks & broths
Cargill Meat SolutionsFeed mill & hatchery
ComSonics, Inc.Telecommunications equipment
George's, Inc.Poultry processing
Graham Packaging Co.Plastic bottles
Merck & Company Inc.Pharmaceuticals
MillerCoors ShenandoahMalt beverages
Packaging Corp. of AmericaFull-line packaging plant
Perdue Farms, Inc.Poultry processing
Pilgrim's Pride Corp.Poultry processing
Shenandoah Valley OrganicOrganic chicken processing
Tenneco Automotive Inc.Motor vehicle parts
Forbes Center at James Madison University in Harrisonburg, Virginia, at dusk

Powering Everything Else

Anchored by JMU, healthcare, and a growing software sector, our non-manufacturing employers keep the local economy diverse, resilient, and full of career paths.

James Madison UniversityHigher education
JenzabarSoftware development
MarshallsRetail distribution
Rosetta StoneLanguage-learning software
Sentara / RMHHealth care
SercoPatent classification, sciences
WalmartRetail distribution

Business Taxes

Competitive state and local rates, at a glance.

  • 6%

    State Corporate Income Tax

    Flat state rate on corporate income.

  • 7%

    Food & Beverage Tax

    On all prepared food and beverage sales.

  • 5%

    Admissions Tax

    On admission or entrance fees for events and amusements such as movies, theater, and concerts.

  • 7%

    Transient Occupancy Tax

    On short-term lodging such as hotels, motels, and bed & breakfasts.

  • $2.12

    Business Tangible Personal Property Tax

    Per $100 of assessed value on furniture, fixtures, equipment, machinery, and tools.

  • $1.01

    Real Estate Tax

    Per $100 of assessed value.

  • Business & Professional License Fee

    For estimated gross receipts of $50,000 or less, a tiered fee applies:

    $10,000 or under $0

    $10,001 to $25,000 $25

    $25,001 to $50,000 $50

    A license is still required even when no fee applies.

  • License Rates Over $50,000

    Above $50,000, a rate per $100 of gross receipts applies by business type:

    Contractors 16¢ / $100

    Retail 20¢ / $100

    Repair, Personal & Business Services 20¢ / $100

    Financial, Real Estate & Professional Services 58¢ / $100

    Wholesale $30 + 17¢ / $100 over $1,000

    Wholesale is billed on all gross receipts; the $50,000 threshold does not apply.

Available Properties

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