Folks love the Friendly City! And we love outside dollars flowing into city businesses. So, let’s talk tourism spending. 

The business landscape is always evolving. While we are quite sad to see a few local businesses close in the past couple of months, we are excited about several new businesses opening inHarrisonburg!

Harrisonburg Economic Development is thrilled to release the participant survey data from our second cohort of the Harrisonburg Entrepreneurship Development Initiative (HEDI). On a scale of 1-5, all 19 participants gave a score of 5 to the program and to the business advisor. 

We’re thrilled to announce that Business Facilities magazine has recognized the Harrisonburg Entrepreneurship Development Initiative (HEDI) for its 2026 Economic Development Organization Awards!

Every time you choose SHD, you're helping shape the future of air service in the Shenandoah Valley. Airlines, not airports, decide which destinations they serve. One of the biggest factors in those decisions is passenger demand.

Just opened! ☕✨ Welcome @turkishartandcafe to 66 E. Market St., a beautiful space blending coffee, art, hospitality, and the rich traditions of Turkish culture right in the heart of downtown.